Apple is known to be a marketing genius, and it's about time tech companies took a stand and stopped vying for second place
Google and Apple are both well known juggernauts who own a majority of the mobile market (something north of 90% of market share combined) and they've had a well publicized battle for years. Microsoft has been known to fight for mobile market share for the last few years and has yet to crack the 4% barrier. Now it seems that more companies are finally fighting back and not allowing themselves to get bullied by Apple anymore.
Former Microsoft CEO Steve Ballmer bought the Clippers basketball team and quickly went to work to end bullying from Apple. His first order of business was to ban all Apple products from the Clippers organization. With this ban, it's assumed that all players will get new Windows Phones to replace their beloved iPhones, all computers throughout the organization will be running Windows 8 and even Joe the freshman intern will probably get a Windows Phone to replace whatever phone he was using. Players will also not be able to wear Beats headphones that most players seem to prefer.
In case you were sleeping throughout 2014, Apple purchased Beats for about 3 billion earlier this year. The best marketed phone company buying the best marketed headphone company is a match made in heaven right? Well, not so much.
Steve Ballmer was the first to try to put an end to Apple dominance, but others have joined in as well
Bose recently purchased the right to be the sole sideline headphone in the NFL and have banned all other headphones on the field. I personally think this is a great move and mimics what Apple would have done if they won the sponsorship deal with
Its these minor details that Apple has implemented for years, allowing them to control their brand and eliminated competitors. It's very similar to how you could only get an iPhone on AT&T for years, then it was only available on AT&T and Verizon until finally it came to T-Mobile and Sprint years later.
In summary, tech companies are finally taking a stand and implementing some of the same tactics that Apple as done for years. Microsoft
Good job by all. It's about time.....