Friday, May 14, 2010

Google a failure? Never


For my first post I wanted to talk about the latest internet rumblings that Google's "web only" sales model for the Nexus one is a failure as told by Simple Mobile Review.  It is really a failure or just a victim of its own success? I personally believe the later of the two simply because Android is the only operating system in the mobile market putting out new phones every 2-3 months. The Nexus One was the greatest Android phone on the market for the last 3 months but now its the HTC Incredible on Verizon. In about a month or so, it'll be the HTC EVO 4G on Sprint and the Dell Android phones after that. If you've purchased an iPhone 3Gs last year when they came out, you still have the latest Apple phone on the market. If you purchased a BlackBerry 9700 in Nov, you also have the latest and greatest BlackBerry on the market as well. Have a Palm Pre? Yup, you have the latest and greatest Palm on the market too. Do you have a HTC HD2? Well, I'm sorry you made that decision but you also have the best Windows Mobile phone until the holiday season comes around. You see, that's the only flaw in Google's sales model. They developed a great phone with HTC and it was HOT!!! But with an open OS, other companies can use your OS and put it on whatever the latest technology there is out there. Because of this, HTC was able to develop the Incredible and the EVO 4G, both of which are better than the Nexus One. No wonder Google decided to pull their online sales of the Nexus One. What customer would buy a Nexus One sight unseen from Google when you can buy a better Android phone from Verizon? Not only will you get the discounts from Verizon but you will also get better customer service from them as well.

Since the Holiday season of '09, Google/Android has had the Droid, Droid Eris, Nexus One, Incredible, and My Touch slide all released. In the next 2-3 months there will be the EVO 4G, Samsung Galaxy S, and the Dell Aero phones. We'll excuse the Motorola devour, backflip, cliq, cliq XT and any other low end Android phone that has been released during the same 6 month period. How many BlackBerry's have been put out during that time? Zero (the Bold 9650 and Pearl 9100 will be out soon). How many iPhones have been out? Zero (well the one that was "left/stolen" at a bar in Cali purely for gossip and attention purposes). How many Palm's? Two, the Pre + and Pixi + which are old phones released with more memory on VZW and AT&T. How many Win Mo phones? One, the HD2 which promptly got everyone's feelings hurt when Microsoft said it wouldn't get Windows phone 7 series phone series [sic].

So is Google's sales model a failure? Hell no! Could they have made some changes to increase the sales tremendously? Hell yes! Put the phone in Amazon and in Best Busy stores and watch the sales go through the roof. Nerds and Geeks want a phone free from carrier restrictions. That was the major appeal of the Nexus One. The phone will get updates when Google pushes them out, not when a carriers drags their feet and say, "If we wait to push this update out, we can get people to upgrade to a new phone and increase our sales." Carriers have no incentive to push out any updates at all. They allow customers to want the latest and greatest apps which are all built and optimized for the latest OS's available and when they bitch about how slow their phone is, carriers just tell them to upgrade their phone. They can catch 4 out of 5 people with this same sales model. The 1 out of 5 are people who do know there is an upgrade available will do so and not have to complain about how slow their phone is.

In summary, Google, keep kicking ass and soon you will take over the mobile world by producing kick ass mobile products. Fine tune your sales model and get your devices in a few more people's hands in places like Best Buy and other mobile retailers and you'll eventually change the mobile market. With most carriers choosing LTE as their 4G solution, you're unlocked phone sales model will be the best thing on the market. Make it so I can go into a best buy and pick up a great "Google phone" that is backed by Google and unlocked so I can put it on any carrier and you'll have all of the Big 4 carriers shaking in their boots trying to figure out how to counteract the Google mobile giant.

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